Archive Issues

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May, 2015

1. BRAND EQUITY FOR THE MARKETERS AND CUSTOMERS
Author : Dr.C.Kandasamy

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2. TRADITIONAL AND CONTEMPORARY EVALUATION: A COMPARATIVE STUDY
Author : C. Nagaraj & Dr. P. Nagaraj

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3. SUSTAINABILITY AND ITS IMPACT ON BRAND VALUE
Author : *Dr.K.Balanaga Gurunathan & **S.Muni Raj

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4. INTEGRATIONOF VISUAL-SPATIAL LEARNER SPECIFIC TECHNIQUES IN A HETEROGENEOUS LANGUAGE CLASSROOM
Author : Pranaya Pradip & Dr. P. Nagaraj

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5. PRELIMINARY PROBLEMS FACED IN EDUCATING THE THIRD GENDER COMMUNITY
Author : V.S.Shinu Asmy & Dr.P.Nagaraj

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6. A STUDY ON THE APPLICATION OF ICT IN ENGLISH LANGUAGE TEACHING AMONG HIGH SCHOOL STUDENTS
Author : *Sreedhanya.R & **Dr. P. Nagaraj

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7. Diasporic Sensibility in V. S. Naipaulís A House for Mr. Biswas
Author : J. Ramakrishnan

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8. WORK STRESS AMONG THE EMPLOYEES IN INFORMATION TECHNOLOGY (IT) SECTORS IN CHENNAI CITY
Author : Dr. K. KRISHNAMURTHY & Mr. S. PRABAKARAN

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9. CUSTOMER PERCEPTION AND RESPONSE TOWARDS ONLINE MARKETING IN CHENNAI CITY
Author : Dr. K. KRISHNAMURTHY & S.H. REHANA BANU

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10. MARKETING PROBLEMS ENCOUNTERED BY THE SELF- HELP GROUPS MEMBERS - AN ANALYSIS
Author : Mr. M. D.PALANIVEL & Dr. S. SUDHARSANAN

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11. A STUDY TO ASSESS THE HAEMATOLOGICAL PARAMETERS OF ANTENATAL MOTHERS FROM RURAL AREAS NEARBY NAGAI DISTRICT - A REVIEW
Author : Dr. K. SURESH KANNA

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